hello!

Got brilliant researchers who are stepping into leadership roles? Are you a leader ready to go from busy to indispensable?

Email zoe@youburnbright

I support brilliant researchers to become trusted leaders

Hello, my name is Zoe Fenn and I work with leaders ready to have more influence and impact.

At 30 I found myself in a leadership position. I was proud of the role and eager to learn, but I also felt totally out of my depth. I was managing a team of smart, creative people, many of whom had been doing the job a lot longer than me.

Luckily for me, my company paid for coaching to support me, and it was transformational. I learnt many things:

My belief that I had to be the smartest person in the room was getting in the way of listening to what clients and my team really needed.

My desire to be liked was leading me to take on my team’s problems, dodge difficult conversations and spend way too much time chatting over coffee.

My tendency to "say yes" to client requests and senior asks was reducing my authority.

Because what keeps many of us feeling overwhelmed, isn't lack of effort or skill, it's the beliefs we hold about what leadership is.

I work with small groups of leaders to:

Define their value in a leadership context
Make that value visible
So they become leaders people respect, rely on, and want to follow.

APPROACH

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APPROACH

You are where you are because you are already brilliant. But a leadership role will require new things from you.

This feels hard, not because you lack skill (you definitely don’t lack skill), but because leadership requires you to see yourself and your role at work differently. This is hard to do on your own.

Do you have thoughts like this...?

If I say no I am being unhelpful

I am too inexperienced / introvert

I am not strategic enough

I'll look like I don't know what I'm doing

Then firstly, you're not alone.

And secondly, these thoughts are not who you are, they are forumlas that once served you well, that can be updated (much like an operating system on a computer). Working on these assumptions will transform your capacity to lead. You will grow your confidence, reduce your workload and create better results.

I coach small groups of leaders for 3 to 6 months. I blend practical tools with empathetic lived experience and real work experiments to support leaders to overcome perceived limits, and become trusted leaders people listen to and want to follow.

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services

SERVICES

Small-group leadership development for research & insight leaders who want more impact and influence — by making their value visible, leading delivery with authority, and building trust with teams, clients and stakeholders.

Enrolling the Spring Cohort Now.

I run this as a X-Industry programme, and for groups of leaders within an organisation or agency.

3 months | 6 x 90 minute Learn & Test Modules | Real Work Practice | Tracking Progress | Accountability

This is for leaders who recognise that they over-service, over-prepare, over-rescue, over-explain, and know this limits their authority, influence and impact.

I get it, because this was me. I became a leader and I thought I needed to carry everything - put out every fire, say yes to every client request, prepare an intelligent-sounding answer to every possible question a client might ask in a pitch, but this was exhausting, and undermining the influence and authority I was trying to build.

The Trusted Advisor Programme

Trusted Advisor Programme Full Details

say it like it matters

A FREE 2-week Whatsapp experiment to practice speaking with authority.

Most of us describe what we do the way we learned to - we downplay, minimise or apologise.

Say It Like It Matters is a FREE two-week practice in noticing that gap - and closing it.

Know your worth
Catch diminishing language
Communicate your value
Get to know me & my style before you buy

Runs as a private Whatsapp group every 3-4 months. Next cohort 2nd March to 16th March.

Say It Like It Matters Details

I must admit to being a bit sceptical on how useful the programme would be for me, but it was an absolute revelation. Even now, a year later, I still remind myself of things I learnt

Associate Director, Magenta

I'd say the biggest way the course has supported me is knowing I'm not alone, and meeting great people who have all kept in touch. I also have a voice in my head now telling me to 'just give it a go' and 'what's the worse that will happen' if there's something I'm trying to work out the best approach for.

Head of Department, Centrica

If there is something I am trying to work out the approach for I now have a voice in my head telling me “just give it a go” and “what’s the worst that can happen?”

Research Lead, Whitbread

ABOUT

You Burn Bright was set up by me, Zoe Fenn.

I have 15 years of global agency-side experience, held multiple leadership roles and have two coaching qualifications. I am a mum of 2 curious, opinionated girls.

As Head of the UK Practice and Head of Insight at Flamingo I led teams through good times and tough times. I understand what leadership under pressure and in times of change takes.

I moderated hundreds of groups, led a team of 30, and facilitated global workshops. Bringing people together brings me joy. Lena Dunham's words "A Rising Tide Lifts All Boats" is my motto. We are so much more than the sum of our parts.

I am also a double qualified coach (ICF Accredited), an AQR trainer and MRS member.

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BLOG

Say It Like It Matters

I don't know about you, but I've started the year annoyed that after almost 4yrs into running my own thing, I still caveat what I do with diminishing language: - It's only small, it's just me - My main job is being a mum - I used to be a leader And I’ve had enough! No more minimising, caveating or apologising. Language is not neutral The way we describe what we do shapes how others see us, and how you see ourselves. It starts as a defence mechanism - a harmless bit of humour

annual review 2025 - a year of connection

I’ve been missing it. I think our industry has been missing it. But we’re bringing it back. Connection is absolutely core to what it means to be human and so it was that I set this as my word for the year for You Burn Bright 2025, and I am very glad I did. I realised I needed more human connection. Screens and working from home are efficient, but in overusing these tools I was morphing into heads down, silo-ed, ‘busy’ ways of working that felt distinctly un-me. So I got out

Is the desire for authenticity holding leaders back?

Authentic leadership has been around over a decade now, but it’s a leadership shift I believe we’ve still not got the measure of. What I have observed is that our version of authenticity, instead of freeing us (as it was intended to do), actually restricts us. Authenticity has unintentionally become this armour: A way to avoid doing hard things. An excuse for attitudes or behaviours that make people feel uncomfortable or undermine team performance. A story we tell ourselves

Testimonials

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By having honest conversations and running a role play exercise I have been able to have more honest conversations with the rest of my work team to discuss issues and possible solutions which has had a really positive impact on my working environment

Emily, PwC

I had a very positive experience of coaching with Zoe. She helped me clarify my ambitions and priority areas of focus, to frame goals as achievable, and to build habits that better help me manage stressful situations / reframe experiences in a constructive way

Sarah, Google

Testimonials

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Zoe has been working with some of senior female leaders. It’s been fantastic to see the impact she had made with the team and the way they speak about how specific interventions have helped them in their roles over the past 6 months. I would definitely recommend getting in touch with Zoe if you want your next generation of leaders to succeed and support the growth of your company

Caroline Hawkins, Chief Talent Officer, Savanta

Coaching with Zoe has been enormously helpful to me over the past 6 months. It’s helped me think through specific issues I’m facing in my role at work, and also consider my behaviours and role more holistically.Coaching has helped change my relationship with work so that I’ve been able to focus on what I enjoy, and develop in areas that have been more challenging.

Charlotte, Lifestream

I used to think if I nailed the process, then change would happen, but now I see that I need to build those relationships and take people with me.”

AD, C Space

When I started coaching with Zoe I was preparing to apply for a leadership role in a new area; I’m a confident person and yet I just couldn’t get started. Talking with Zoe, I realised just how much self-doubt I was masking, even from myself. The coaching helped me focus on the strengths I could bring to the new role, and helped me show-up, as myself, from day one

Caroline, Mondelez International

When I started the programme I didn’t see myself as a leader, but now I have faith in myself and my decision making

AD, Kokoro

Testimonials

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Monthly inspiration on self-leadership for research & insight leaders

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CONTACT

If you are a leader working in the research sector or have a remit to developing leaders that people trust and would like support on that, then I'd love to chat.

zoe@youburnbright.com

CONTACTS